LISTING INFORMATION
Listing ID:
Location:
HIGHLIGHTS
- Established in 2013
- Highly recognizable regional brand
- Established annual event with recurring participation
- Strong charitable and community-focused identity
- Proven event model
- Significant brand recognition throughout the St. Louis market
- Multiple revenue opportunities
- Established vendor and event relationships
- Strong social and word-of-mouth exposure
- Existing marketing infrastructure
- Opportunity to expand merchandise offerings
- Potential to expand into additional geographic markets
- Seller willing to provide training and transition assistance
- 3-year average Seller Discretionary Earnings of approximately $548,000
Broker Summary:
Established charity event and community engagement business built around a highly recognizable annual social event that combines entertainment, philanthropy, and community participation. The business has developed strong regional brand recognition, a loyal participant base, recurring annual attendance, and multiple opportunities to expand merchandise, sponsorships, events, and geographic reach.
Quick Facts:
- Established: 2013
- Industry: Charity Events & Community Entertainment
- Annual Event: Established recurring event
- 2025 Gross Revenue: $702,659
- 3-Year Average Seller Discretionary Earnings: $548,079
- Current Owner: 5 years
- Location: St. Louis Metropolitan Area
- Business Model: Event-based / community-focused
- Asking Price: $1,400,000
About the Business
Established in 2013, this unique event-based business has developed into a highly recognizable charitable fundraising concept with a strong presence throughout the St. Louis metropolitan area.
The business combines entertainment, philanthropy, and community engagement through a large-scale annual social event that attracts participants, charitable organizations, and local business support.
The concept is built around a memorable branded experience that gives participants the opportunity to enjoy a social event while supporting a charitable organization of their choice. The event has developed a strong following and recognizable brand identity, creating valuable word-of-mouth exposure and repeat participation.
The business also has an established presence in another major Missouri market, demonstrating the potential for the concept to be replicated and expanded into additional markets.
Financial Performance
2023 Gross Receipts: $1,217,046
2024 Gross Receipts: $1,137,607
2025 Gross Receipts: $702,659
3-Year Average Seller Discretionary Earnings: $548,079
2025 Seller Discretionary Earnings: $287,875
Financial information is based on the seller-provided SDE analysis and tax-return information contained in the confidential listing materials. Additional financial information is available to qualified buyers.
Business Operations
The business operates around an established annual event model, with the owners responsible for event operations, sales, and marketing.
The event is designed to generate substantial community participation while incorporating a charitable fundraising component into the customer experience.
A 1099 marketing professional assists with sweater design and marketing materials, while the owners oversee the remaining business and event activities.
The established event model, recognizable branding, vendor relationships, and existing operational infrastructure provide a foundation for a new owner to continue the annual event while developing additional revenue streams and expansion opportunities.
Products and Services
- Annual charitable social event
- Event participation
- Branded apparel and sweatshirts
- Charitable fundraising
- Sponsorship opportunities
- Community partnerships
- Branded merchandise
- Event-related promotional opportunities
The current model includes branded sweatshirts associated with event participation, with a portion of the purchase price designated for the participant's selected charitable organization.
Expansion Potential
- Expand branded merchandise beyond sweatshirts
- Offer merchandise year-round
- Develop additional branded products and experiences
- Increase corporate sponsorship opportunities
- Expand strategic nonprofit partnerships
- Develop a formal growth strategy for additional markets
- Replicate the event model in markets with similar demographics and community support
- Expand digital and social-media engagement
- Develop additional event formats
- Explore licensing or franchising opportunities
- Increase participation and sponsorship within existing markets
The seller specifically identifies additional merchandise and expansion into other markets as key opportunities. The brand's existing recognition and established event model provide a strong foundation for replicating the concept in markets capable of supporting a similar scale of participation.
Ownership:
Asset-based / Event Business
Facility Details:
The business does not depend on a traditional year-round retail storefront. Operations are centered around the annual event, marketing, merchandise, vendor relationships, and event infrastructure.
Location Advantages:
The St. Louis metropolitan area provides an established market with a large built-in audience and a history of strong annual event participation.
The business has also demonstrated potential beyond the St. Louis market, creating an opportunity for a buyer to develop additional locations using the established brand and event model.
Ownership Transition
The current owner is pursuing other ventures, creating an opportunity for a new owner to acquire an established community-focused brand with significant recognition, an established annual event, and multiple avenues for future growth.
The seller is willing to train the new owner and assist with the transition, providing an opportunity to transfer knowledge of the event, operations, marketing, and established relationships.
This opportunity may be particularly attractive to an entrepreneur, event operator, marketing professional, community-focused organization, or strategic buyer seeking an established brand with a strong charitable identity and potential for geographic expansion.
FINANCIAL INFORMATION
FF&E Value:
Coming soon!
Estimated Inventory:
Coming soon!
BUILDING INFORMATION
Own/Lease:
Square Footage:
Coming soon!
CONTACT LISTING BROKER
KIM WRIGHT
Phone:
Email:
